# The Developer Marketing Guide

> Developer marketing skills from the Heavybit library: launches, positioning, content, DevRel and community. Read the overview, then run each skill in your AI agent over MCP.

Each skill runs in an AI agent through Crucible, Heavybit's MCP server. Every page here has a Markdown version at the same address with .md, listed below.

MCP endpoint: https://crucible.heavybit.com/mcp

## Guide

- [The Developer Marketing Guide](https://www.devmarketingguide.com/index.md): overview, how skills work, and how to connect

## Marketing and launch

- [Product Marketing for Developers](https://www.devmarketingguide.com/skills/product-marketing-developers.md): Plan launches, build a funnel for developers, and set up product marketing as the company grows.
- [Messaging & Positioning](https://www.devmarketingguide.com/skills/messaging-positioning.md): Say what your product does in words developers trust, test it, and get every team telling the same story.
- [Content Marketing Strategy](https://www.devmarketingguide.com/skills/content-marketing-strategy.md): Plan technical content that ranks, leads into the product, and earns trust with engineers.

## Developer relations and community

- [Developer Communities](https://www.devmarketingguide.com/skills/developer-communities.md): Decide what community you need, then run it: health metrics, champions, meetups and events.
- [DevRel Strategy](https://www.devmarketingguide.com/skills/devrel-strategy.md): Structure a DevRel team, pick its tactics, and show what it does for the business.
- [Developer Onboarding & Documentation](https://www.devmarketingguide.com/skills/developer-onboarding-documentation.md): Treat docs and the first hour with your product as marketing, and measure whether they work.

## Optional

- [Heavybit Library](https://www.heavybit.com/library?utm_source=devmarketingguide&utm_medium=llms_txt&utm_content=library): the talks, podcasts and articles the skills are built from