# Content Marketing Strategy

> Plan technical content that ranks, leads into the product, and earns trust with engineers.

A Heavybit skill in marketing and launch, from The Developer Marketing Guide.

HTML version: https://www.devmarketingguide.com/skills/content-marketing-strategy/

Content for developers works when it helps an engineer solve a real problem, and that same content is what brings them to your product. This skill covers planning a content program, writing for search, content that leads into the product, running an editorial operation, measuring what content returns, and choosing between an in-house team and an agency. It draws on practitioners from DigitalOcean, Netlify, Algolia and others.

Draws from: Alex Zhitnitsky, Mitch Wainer, Erik Dietrich, Natalie Mendes, Ron Powell, Ivana Ivanovic, Kevin Smith

## Use it when you're

- Planning a content program from scratch
- Measuring what your content returns
- Building growth through search
- Writing content that leads into the product
- Scaling editorial operations
- Deciding between an in-house team and an agency
- Planning how each piece gets distributed

## Try it with your agent

Connect Crucible, then describe your situation. For example:

> Use the Content Marketing Strategy skill to plan our first quarter of technical blog posts.

> Use the Content Marketing Strategy skill to decide whether to hire a content marketer or work with an agency.

MCP endpoint: https://crucible.heavybit.com/mcp?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy

## The talks and articles behind it

This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.

- [Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky](https://www.heavybit.com/library/video/product-led-content-strategy-w-atlassian-product-marketer-alex-zhitnitsky?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Video, 2022)
- [Early Stage Content Strategy: Earn Trust, Manage Risk and Build Momentum](https://www.heavybit.com/library/video/early-stage-content-strategy-earn-trust-manage-risk-and-build-momentum?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Video, 2022)
- [How Successful DevTool Companies Manage Content Strategies](https://www.heavybit.com/library/article/how-successful-devtool-companies-manage-content-strategies?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Article, 2022)
- [Doubling Down on Content, Now More than Ever with Mitch Wainer](https://www.heavybit.com/library/video/doubling-down-on-content-now-more-than-ever-with-mitch-wainer?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Video, 2020)
- [Doubling Down on Content: Q&A with Mitch Wainer](https://www.heavybit.com/library/article/doubling-down-on-content-qa-with-mitch-wainer?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Article, 2020)
- [Content and SEO in the Early Days: A Founder’s Guide to Blogging](https://www.heavybit.com/library/article/content-seo-founders-guide?utm_source=devmarketingguide&utm_medium=markdown&utm_content=content-marketing-strategy) (Article, 2020)

## More in this collection

- [Product Marketing for Developers](https://www.devmarketingguide.com/skills/product-marketing-developers.md)
- [Messaging & Positioning](https://www.devmarketingguide.com/skills/messaging-positioning.md)