# DevRel Strategy

> Structure a DevRel team, pick its tactics, and show what it does for the business.

A Heavybit skill in developer relations and community, from The Developer Marketing Guide.

HTML version: https://www.devmarketingguide.com/skills/devrel-strategy/

DevRel sits between marketing, product and engineering, so its goals and its measures need settling before the work starts. This skill covers how to structure a DevRel team, which tactics to run, how to tie the work to sales and business goals, how to measure its effect, and when to move from events to digital programs. It draws on practitioners from Twilio, Google Cloud, MongoDB, Apollo GraphQL and others.

Draws from: Caroline Lewko, Kyle Wild, Joyce Lin, Derric Gilling, Jessica West, Jana Boruta, Sara Varni, Patrick Woods, Christine Spang, Andrey Tigay, Marten Mickos, Alexes Mes, John Sheehan, Jade Wang, Bear Douglas, Tim Falls, Justin Johnson, Tristan Sokol, Atlee Clark, Romain Huet, David Spinks, Timothy Jordan

## Use it when you're

- Designing the DevRel team and where it reports
- Choosing which engagement tactics to run
- Tying DevRel work to sales and business goals
- Measuring what the program changes
- Making the case for more DevRel investment
- Moving from an events-heavy program to digital-first

## Try it with your agent

Connect Crucible, then describe your situation. For example:

> Use the DevRel Strategy skill to work out how to measure our DevRel program's effect on revenue.

> Use the DevRel Strategy skill to decide which events to keep and which to replace with digital programs.

MCP endpoint: https://crucible.heavybit.com/mcp?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy

## The talks and articles behind it

This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.

- [Agent-Led Growth: The Next Loop for Developer Relations](https://www.heavybit.com/library/video/agent-led-growth-the-next-loop-for-developer-relations?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Video, 2026)
- [Deciding How and Where to Reach Developers](https://www.heavybit.com/library/article/deciding-how-and-where-to-reach-developers?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Article, 2022)
- [Take These Four Key Steps When Launching a Developer Relations Program](https://www.heavybit.com/library/article/how-to-set-up-a-devrel-program?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Article, 2022)
- [3 DevRel Approaches to Product, Support, and Security](https://www.heavybit.com/library/article/3-devrel-approaches-to-product-support-and-security?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Article, 2018)
- [Growing a Developer Relations Program](https://www.heavybit.com/library/video/growing-a-developer-relations-program?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Video, 2018)
- [Product As Community Panel with Keen IO, Firebase, & Nylas](https://www.heavybit.com/library/video/product-as-community-panel-with-keen-io-firebase-and-nylas?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Video, 2017)
- [Building Developer Relations Teams](https://www.heavybit.com/library/video/building-developer-relations-teams?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Video, 2017)
- [Hero Making](https://www.heavybit.com/library/video/runscope-ceo-and-twilio-dev-evangelist-on-hero-making?utm_source=devmarketingguide&utm_medium=markdown&utm_content=devrel-strategy) (Video, 2013)

## More in this collection

- [Developer Communities](https://www.devmarketingguide.com/skills/developer-communities.md)
- [Developer Onboarding & Documentation](https://www.devmarketingguide.com/skills/developer-onboarding-documentation.md)