DevRel Strategy
DevRel sits between marketing, product and engineering, so its goals and its measures need settling before the work starts. This skill covers how to structure a DevRel team, which tactics to run, how to tie the work to sales and business goals, how to measure its effect, and when to move from events to digital programs. It draws on practitioners from Twilio, Google Cloud, MongoDB, Apollo GraphQL and others.
Use it when you're
- Designing the DevRel team and where it reports
- Choosing which engagement tactics to run
- Tying DevRel work to sales and business goals
- Measuring what the program changes
- Making the case for more DevRel investment
- Moving from an events-heavy program to digital-first
Try it with your agent
Once Crucible is connected, describe your situation. The agent loads this skill and works through it with you.
The talks and articles behind it
This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.
Developer Communities
Decide what community you need, then run it: health metrics, champions, meetups and events.
Developer Onboarding & Documentation
Treat docs and the first hour with your product as marketing, and measure whether they work.
Run these skills in your own agent
Crucible is Heavybit's MCP server. Connect it once and your agent can use every skill on this site, the rest of Heavybit's skills, and a search of the Heavybit Library. Sign-in is free with Google or GitHub, and there is nothing to install.