Messaging & Positioning
Developers tune out vague claims, so positioning has to say plainly what the product does and why it beats the alternative. This skill walks through writing a positioning statement, choosing messaging pillars, testing messages with the developers you want to reach, and getting sales, marketing and product to tell the same story. It draws on practitioners from Algolia, Netlify, PagerDuty and others.
Use it when you're
- Defining your messaging pillars
- Writing or rewriting a positioning statement
- Testing messages with the developers you sell to
- Separating yourself from close competitors
- Paying down messaging debt after a pivot or a new product
- Rolling new positioning out across sales, marketing and product
Try it with your agent
Once Crucible is connected, describe your situation. The agent loads this skill and works through it with you.
The talks and articles behind it
This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.
Product Marketing for Developers
Plan launches, build a funnel for developers, and set up product marketing as the company grows.
Content Marketing Strategy
Plan technical content that ranks, leads into the product, and earns trust with engineers.
Run these skills in your own agent
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