Content Marketing Strategy
Content for developers works when it helps an engineer solve a real problem, and that same content is what brings them to your product. This skill covers planning a content program, writing for search, content that leads into the product, running an editorial operation, measuring what content returns, and choosing between an in-house team and an agency. It draws on practitioners from DigitalOcean, Netlify, Algolia and others.
Use it when you're
- Planning a content program from scratch
- Measuring what your content returns
- Building growth through search
- Writing content that leads into the product
- Scaling editorial operations
- Deciding between an in-house team and an agency
- Planning how each piece gets distributed
Try it with your agent
Once Crucible is connected, describe your situation. The agent loads this skill and works through it with you.
The talks and articles behind it
This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.
Product Marketing for Developers
Plan launches, build a funnel for developers, and set up product marketing as the company grows.
Messaging & Positioning
Say what your product does in words developers trust, test it, and get every team telling the same story.
Run these skills in your own agent
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