Product Marketing for Developers
Product marketing at a developer company has to work for people who try the product before they talk to anyone. This skill covers launches, from one big release to a steady cadence; funnels built for how developers evaluate tools; how to organize the product marketing team; and making customer research part of the job. It draws on practitioners from GitHub, Postman, Figma and others.
Use it when you're
- Planning a product launch or a steady cadence of launches
- Structuring a product marketing team
- Building a marketing funnel for a developer audience
- Turning customer research into a product marketing habit
- Measuring whether marketing is working
- Changing how you launch as the company grows
Try it with your agent
Once Crucible is connected, describe your situation. The agent loads this skill and works through it with you.
The talks and articles behind it
This skill was built from these pieces in the Heavybit Library. All of them are free to read or watch if you want the source material yourself.
Messaging & Positioning
Say what your product does in words developers trust, test it, and get every team telling the same story.
Content Marketing Strategy
Plan technical content that ranks, leads into the product, and earns trust with engineers.
Run these skills in your own agent
Crucible is Heavybit's MCP server. Connect it once and your agent can use every skill on this site, the rest of Heavybit's skills, and a search of the Heavybit Library. Sign-in is free with Google or GitHub, and there is nothing to install.